DESIGN PRINCIPLES / TASK 3: DEVELOPMENT & DESIGN

╎Week 5 - Week 7

╎Gwendalyn Firly Bong / 0374580

╎Bachelor of Design (Honours) in Creative Media

╎Task 3: Development & Design

I. Instructions

II. Lectures

III. Exploration

IV. Feedback

V. Reflection

VI. Quick Links

I. INSTRUCTIONS

II. LECTURES

See Previous Lecture Notes

Task 1 / Exploration

Task 2 / Visual Analysis & Ideation

III. EXPLORATION

Recap

For task 3, we are tasked to pick one of the 3 sketches we have previously created in task 2 and develop it even further. We are allowed to use any medium to create the final artwork. Support the design with a 200-word rationale explaining the reason behind the design, purpose, and design principles used.

Figure 1.1

(Source: Here)

Title: The Swing

Artist: Jean-Honoré Fragonard

Year: 1767

Size: 81 cm × 64.2 cm

Medium: Oil on canvas

Final Sketch

Figure 1.2: Sketch

After deciding which sketch to do from task 2, I further refined it.

Figure 1.3: Moodboard

Figure 1.4.1: Without Background

Figure 1.4.2: Background

Figure 1.4.3: Progress

Figure 2: First Draft

After consulting with Mr Vinod, he said he also liked the draft with the blank, dark background. He advised me to submit multiple versions of the artwork.

Figure 3: Speedpaint

Final Result

Version 1

Figure 4.1: Version 1 JPEG

Version 2

Figure 4.2: Version 2 JPEG

Rationale

This design is a reimagination of the original artwork, infused with fantastical elements to create a more whimsical atmosphere. I was inspired by the movie "Arrietty" and the fairytale "Thumbelina", both of which feature tiny humans surrounded by a large forest. I wanted to capture a similar sense of wonder and scale. While adding my own touches, I still maintained the underlying narrative of the original painting.

This design focuses on emphasis. The greenery appears oversized, creating a lush, towering environment, while the characters will be depicted on a smaller scale to create an emphasis on them. The design follows the gestalt theory’s principle of figure-ground, where the background remains slightly blurred, allowing the foreground elements to appear more prominent and distinct. To further enhance this contrast, the characters have vibrant colors. Additionally, the repetition of vines and plants will introduce a sense of movement, making the scene feel dynamic and immersive.

Symbolism is subtly woven into the use of flowers, each carrying a deeper meaning. The lily of the valley, despite its delicate and sweet appearance, harbors a poisonous side, symbolizing the girl. Marigolds, often associated with grief, and jealousy, hint at a husband’s suspicion of being replaced. The moonflower, which blooms only at night, symbolizes a love that thrives in secrecy.

(213 words)

IV. FEEDBACK

Week 6

General Feedback: Proceed with task 3

Specific Feedback: May proceed, a more vibrant/full artwork would look better

Week 7

Specific Feedback: Mr Vinod preferred the plain background as it had more contrast, and to add more surrounding foliage to create more emphasis in the center area. But he said to submit both versions.

V. REFLECTION

Experience

At first, I really struggled with this task. Since I picked a rather difficult painting, I questioned my ability to translate it effectively with my lacking drawing skills. Through a process of experimentation, I was able to gradually develop a design that I was satisfied with.

Observations

I found out that experimenting with different brushes can really add different textures and depth to a painting. Additionally, I learned that even the smallest details contribute to a richer, more meaningful composition.

Findings

Through this task, I gained a deeper understanding of how visual elements interact together to create a more complete artwork, and how each element and detail contributes to the composition.

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Gwendalyn Firly Bong (0374580)